artopoulos

pita bread MANUFACTURER

static posts

The Artopoulos brand underwent a transformation, embracing a more friendly, colorful, and playful approach to better connect with its audience. The pita breads became central to this shift, gaining unique personalities and roles within the artwork, turning them into memorable and engaging characters. This vibrant visual identity was reinforced with playful captions and text accompanying each post, perfectly matching the lighthearted and approachable tone of the visuals.

Motion videos extended this concept further, maintaining the same lively and whimsical style. Each video added a dynamic layer to the brand's storytelling, enhancing engagement while staying true to the refreshed, cheerful aesthetic.

This project was created as part of my role at InYourCity.

motion videos