SINNER

ENERGY DRINK

Sinner is a concept I created for an energy drink brand, inspired by the Seven Deadly Sins. Each can represents a different sin, set within an all-seeing eye that’s always watching. I wanted the aesthetic to feel bold and unapologetic, drawing on vibrant pop art influences with an edgy twist. It’s designed with teenagers and young adults in mind, vibrant colors, and an unapologetically rebellious vibe.